Visual Communication

Visual Communication is a key cornerstone of great design. Students of visual communication will embark on a creative adventure to explore, discover and cultivate themselves to become a successful visual communication designer. Through this journey, they will learn the importance of integrating basic design elements, principles of design, visual composition and relationships to identity and resolve visual problems. Specifically, the course focuses on the design process and function, graphical experimentation and developing skills for a visual communication designer.

Digital Studios I

The Digital Studios I module provides a comprehensive coverage of Adobe Illustrator, from the fundamentals, all the way to advanced Illustrator techniques. Students will learn essential vector drawing tools to unlock their creative potential and how to use shortcuts to enhance their design workflow. They will learn to create and construct logo designs, 2 and 3-dimensional graphics, realistic illustrations, perspective drawing and 3-dimensional packaging mockups. Specifically, this course focuses on equipping students with professional industry skills and techniques to edit and create vector visuals and effects in the highly visual saturated society today.

Digital Studios II

The Digital Studios II module introduces students to the professional practice and experts’ choice of digital image editing: Adobe Photoshop. Here, students will learn the fundamentals of Photoshop, all the way to advance techniques used for editing, manipulating, retouching and enhancing of digital images. They will be actively involved in the design process, and through integrating raster and vector images with Illustrator, maximise the full potential of the tools to create appealing visuals ready for the industry.

Typography and Communication Design

The art and technique of arranging type to make it visually appealing, engaging and attention grabbing. This module provides students with the theoretical and practical experiences of typography as a visual language and its application in visual communication design. Students will learn the history of type, anatomy, terminology, principles of typography, typographic layout, type aesthetics and consideration. They will also learn the different typographic elements, letter structures, type personality, the tone of voice and above all, acquire an in-depth understanding of the role, purpose and function of typography.

Corporate Identity and Design

There is a saying that clothes make a man. Figuratively speaking, the ‘clothes’ of a company and the manner in which they present themselves lie in their corporate identity or corporate image. Besides teaching the students to create a corporate personality, this module also explores the components of a corporate identity programme that will promote consistency in both discipline and application. Students will learn about the coming of corporate communications, the story, visual and package, science of symbols, logos and colours, logotype and semiotics, supporting devices and applications, corporate design mandatories and the corporate identity system and why is it so important - the science behind every corporation’s ‘persona’.